Pop-up ads are a form of online advertising on the Web intended to get attention and increase web traffic. Pop-under ads open a new browser window hidden under the active window and is revealed one the original window is closed.

A banner ad is a form of advertising on the web which entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.

Display Advertising is a form of advertising uses the screen as its primary method of exposure.

Email Advertising is a form of direct marketing which uses electronic mail as a means of communicating messages to an audience.

Interstitials are web pages that are displayed before an expected content page, often to display advertisements or confirm the user's age.

Instant messaging (IM) is a form of real-time communication between two or more participants based on typed text. The text is conveyed via devices connected over a network such as the Internet.

Mashup Video is a video comprised of multiple sources of video combined into a new single source.

There are always executions that do not fit precisely in existing categories. Those submissions should be entered in an Other category. These entries help to form future categories.