Measure what Matters
The Summit MEA offers an opportunity to demonstrate how you have overcome barriers and achieved your objectives. By giving you the chance to highlight your creativity and its effectiveness by asking and looking deeper into:
Easy and Accessible; Smart Investment of Promotional Dollars
The Summit International Awards removes many of the barriers that exist for effectiveness competitions.e. Whether a one-person firm, in-house department or large agency, we should all have the opportunity to have our efforts evaluated in an effectiveness competition that is uncomplicated, reasonably priced and has spot-on evaluative criteria. The Summit MEA bases the judging criteria on the true purpose of advertising and marketing: to change, influence, or reinforce the consumer’s knowledge, attitudes, and beliefs.
Simplified Entry Process
Historically, effectiveness competitions demand extensive briefs that require client-side research and statistics, which is then augmented with MBA jargon much of the time. Exhaustive briefs often require extensive time, proprietary sales data, and quantitative results-oriented judging criteria. This award removes these common barriers and instead asks: Was it successful?
Assesses Execution Effectiveness
Utilizing the elements in the MEA Brief, our experienced judges put themselves into the position of the target audience to determine to what degree the creative was effective in influencing an audience's knowledge, attitudes, and beliefs. Most importantly, because the judging criteria are based on the purpose of marketing communications and not simply sales, the Summit MEA assesses creative effectiveness without the need for propriatory company data.