Essencius

Social Media Marketing
Essencius

Essencius / Copenhagen - Denmark

Title: "Coca-Cola Arctic Home" - Best of Category

The overall campaign message evoked different emotions in the target group. The activation leveraged real world consequences, showing that if nothing is done to help improve the Arctic, then the polar bears will slowly disappear. - 35,266 people interacted with the Arctic Home Facebook tab over the 60-hour campaign period - 10,337 people liked and shared the message - extensive coverage in other online and offline media - it was broadcast by international news to millions.

First Loom, Inc.

Interactive Media
First Loom, Inc.

First Loom, Inc. / New York, NY - USA

Title: "Say You Like Me" - Best of Category

Over 500,000 viewers worldwide interacted with the music video – increasing the Band’s reach to places around the world including Iraq, the Philippines and Malaysia. Viewers were anything but passive: over 85% of viewers engaged for the full length of the video, and, the average viewer played the music video more than 3 times. The leaderboard promoting high scores and the easy shareability of the video via Facebook guaranteed that this music video was the talk of social media. And later that spring, MTV declared this We The Kings the winner of the 2012 “Most Innovative Music Video” Award.

PRR, Inc.

Government Marketing
PRR, Inc.

PRR, Inc. / Seattle, WA - USA

Title: "Healthy Teeth, Healthy Kids" - Best of Category

The campaign included 18 months of active outreach, beginning with the launch in August 2012. The plan also included strategies for the future that included using multiple touch points and additional third-party advocates. Overall results included: i A 13 percent increase in concern about oral health and 7 percent increased visits to the dentist. i Of those reporting that they received an oral health kit, 100 percent reported using it. i 27 million media impressions were garnered from earned and paid media, at a value of more than $4.2 million. i 2,000 website visits. Paid advertising garnered more than 17.5 million impressions. The advertising budget of $190,052 was leveraged by 67 percent (an additional $126,870) through added value, including: banner ads, social media, PSAs, transit shelter space, and on-air radio interviews, resulting in a total value of $316,922.

GA Communication Group

Collateral Materials - Business to Consumer
GA Communication Group

GA Communication Group / Chicago, IL - USA

Title: "B-Nexa In-Office Waiting Room Sickness Bags" - Best of Category

We knew a brochure would be little more than additional clutter in an already cluttered waiting room. So we chose to be both informative and functional. Using the medium of airsickness bags, we were able to offer two services—a much-needed receptacle at a much-appreciated time, and an “in-your-hands” demonstration of the very problem B-NEXA resolves. Beyond the medium, our branding, positioning, and messaging were of primary importance. So we also made sure each bag contained one of a series of “Mom Tips” which provided useful diet and lifestyle choices to further ease the discomfort associated with morning sickness (along with a link to our website for more Mom Tips). Lastly, our call to action was to recognize that our target was minutes away from their doctor’s prescription pad. Thus, a “talk to your doctor about managing morning sickness” statement on behalf of B-NEXA proved especially appropriate.

Promoseven 360

Integrated/Mixed Media/Ad Campaign
Promoseven 360

Promoseven 360 / Dubai - United Arab Emirates

Title: "RAKBANK Amal Launch Campaign" - Best of Category

Staying true to being respectably unconventional, the launch campaign of Amal featured the innovative use of animated eggs, to signal the birth of new hope for Islamic banking [8]. Using the brand name itself, Amal, the tagline “Amal Lakum” was created, translated into English as “Hope for you”, which helped to solidify the concept of new hope. Consistent with the unconventional creative device of animated eggs, humor was tastefully injected in the script of the television advertisement, with lines such as “I won’t get scrambled at the bank or get fried in queues” in reference to the bank’s advanced digital channels. Each animated egg was designed to reflect the diverse UAE community made up of expatriates and nationals [9], and their individual needs on which Amal promises to deliver, through innovative Shari’a-compliant products, award-winning service and advanced online, digital and mobile banking channels. Along with the hero image of animated eggs and the tagline found on all launch communications, the headline “Islamic Banking for all” was included to emphasize the accessibility of Amal, catering to individuals from all walks of life.

Rinaldi Communication Marketing

Outdoor Advertising
Rinaldi Communication Marketing

Rinaldi Communication Marketing / Montreal, QC - Canada

Title: "Dominate The Elements-Montreal Auto Show" - Best of Category

As part of the 2013 Montreal Auto Show, the Quebec Subaru Dealers' Association wanted to once again push the boundaries of creativity and to take advantage of the site and its surroundings. The characteristics of the vehicles inspired the creation of a visual environment that included sound effects for every Subaru model in each of the Palais des Congres parking lot elevators (4). The creative needed to captivate the visitors and transport them into different environmental elements: a forest, mountain, city center or even the very heart of a winter environment, and encourage them to visit the Subaru stand.

Zeta

Online Advertising and Marketing
Zeta

Zeta / Poole, Dorset - United Kingdom

Title: "Mindjet Gets You Home On Time" - Best of Category

Results were measured by the number of leads (downloads); the target cost-per-lead being £40 (about $61) and the target number of leads being 200 – this was exceeded, with 267 leads achieved. The 22:00 ad was the best performing, indicating that our strategy, to display the ads throughout the day then recapture our target’s attention when they were less busy, had been successful. The campaign achieved a cost-per-lead 26% lower than Mindjet’s original target, resulting in the timescale and geographical location being extended.

Saltwater Creative + Technology

Education Marketing
Saltwater Creative + TechnologySaltwater Creative + Technology

Saltwater Creative + Technology / Portsmouth, NH - USA

Title: "ATAC Integrated Campaign" - Best of Category

Educate our target on the program offering that ATAC has to offer and the employment opportunities that it can lead to. As mentioned previously, New Hampshire’s manufacturing industry has shifted from traditional mill work toward high-tech smart manufacturing over the last 15 years. This means that the word “factory” may conjure images of menial labor in a dark, dirty, industrial revolution-type environment when the reality is that smart manufacturing work is done in sleek labs with cutting edge equipment that requires advanced skills. In order to successfully shift this perception, we must also communicate the potential for career growth that the manufacturing industry has to offer and how ATAC can help reach that potential.

 

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The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

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Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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