Comas Interactive / Seoul, Republic of Korea
Title: "How do you make a premium ice cream?" - Best of Category
From the point when the campaign was completed, the ice cream market showed negative growth by 20%, in the mean while CLEDOR's sales growth was about 30% up. That was really an amazing. outcome.
Context Creative / Toronto, ON - Canada
Title: "Electrical Safety Campaign" - Best of Category
Client: Toronto Hydro
Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as quickly as possible.
Deloitte - Arlington / Arlington, VA - USA
Title: "Making an Impact that Matters: Building a lasting legacy" - Best of Category
With this campaign’s video, Deloitte wanted to generate employee awareness of our sponsorship and relate that back to “Impact that Matters,” a corporate initiative involving Deloitte and our employees ensuring the our work and our volunteering positively affect our stakeholders.
Guzel Sanatlar Reklamcilik / Turkiye, Istanbul - Turkey
Title: "Queen Central Park Website" - Best of Category
Client: Sinpas Gyo
Istanbul's high-income residents and city workers. People from other Turkish cities wishing to invest in Istanbul, and MENA and Caspian region investors.
Orlando Magic / Orlando, FL - USA
Title: "Pure Magic Tip-Off Presented by Chase" - Best of Category
Client: Orland Magic
Both games sold out and opening night TV viewership increased more than 120% over the past season—the most watched opener since the 2010-2011 season.
watermark marketing management / Dubai, Dubai - UAE
Title: "Microsoft Anti Piracy Campaign" - Best of Category
The creatives themselves were to be hard hitting and aimed at shocking the reader with facts of how harmful the non-genuine software usage can be.
Online Advertising and Marketing
Catalyst / Newton, MA - USA
Title: "Driving Reach, Surpassing Goals"
Best of Category
Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo Native, and YouTube) delivered strong CTRs, highly efficient CPCs, and massive reach.;
Level of Summit MEA award winners:
Best of Category
Platinum – Communication that achieves the highest degree of effect.
Silver – Communication that reaches the level of influential impact.
The Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
The SIA is the oldest and most prestigious organization conducting an award exclusively for firms with limited billings. For over two decades, its Creative Award has established itself as one of the premier arbiters of creative and communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class.
Our organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers, and makes its competitions affordable and accessible to the industry by offering multiple entry discounts, streamlined internet submissions and a friendly, knowledgeable customer service staff. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit International Award winner.
All three of the SIA competitions have a similar process in terms of judging flow. All entries are numbered, categorized, tested/reviewed and prepared jury panels. Should an entry be recognized with an award we reserve the right to publish on the SIA site to promote the caliber of winning work. All works, are destroyed approximately 3-weeks following each competition’s winner announcement. We wait a few weeks should a winner have a problem in remembering which submission was submitted.
Special Circumstances: Quite often, the SIA receives submissions in which there is special content or privacy issues: intellectual property, pre-published content, training programs, etc. During these situations, we are notified of the need for a ‘black out’ and we tag the submission both physically as well as in our database with a special numbering system. Our Director has at times signed a mutual non-disclosure as have our judges depending on the specifics of the jury. We will not accept submission of entries via emailed if they are in this category. This special process prevents an entry from being inadvertently exposed before, during and after the announcement should it be recognized. All entries under this process are destroyed directly after judging.
Winner items are custom-made per our winners requests. Winner's trophies and certificates are shipped directly from our manufacturers. Please allow 6-8 weeks for trophies, 3-6 weeks for certificates. Longer in the off-season.
There are two places on the SIA website which allow a visitor to login and give the logged-in user certain abilities.
1. The top of each page - This is a login exclusively for winners whom are building their winner profiles.
2. The Summit Award's Online Entry/Store - This is the login which allows entrants and winners to either enter an SIA award or order a trophy/certificate. It connects the user to a secured on-line store.
The SIA organization conducts three competitions annually:
The Summit Creative Award (SCA) - Recognizes creative excellence in companies and individuals with billing under $30 million. Includes all media and industries.
The Summit Marketing Effectiveness Award (MEA) - A unique competitive arena where the judging criteria is based on the true purpose of marketing communications; to influence the consumer’s knowledge, attitudes, and beliefs. Creative samples and a short brief are included in the evaluation.
The Summit Emerging Media Award (EMA) - Created to identify the world's communication pioneers. Those pushing the bounds of the communication badlands. All forms of emerging media are explored and examined.
All three of the awards are conducted by The Summit International Awards (SIA), a United States based organization. The SIA is not tied to any advertiser, magazine, trade association, ad club or other outside influence.
The SIA is an independent, international organization focused on creating a community of marketing creativity, effectiveness and excellence. It conducts impartial, 'blind' judging shows and, once completed, it recognizes, celebrates and promotes creative, effective and marketing excellence in those winning companies and individuals.
Its judging process is designed to be impartial and free from outside influences by withholding both the names of the judges on its panels as well as the contestant's names throughout the entire evaluation process. Both judge's and contestant's names are withheld until after award winning entries are selected. This anonymity shelters all involved from any vested interest which may attempt to influence the judges' opinions or the judging process.
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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?
The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.
In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.
We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.
Service opportunities and timing:
Summit Creative Award, May/June
Summit Marketing Effectiveness Award, Sept/Oct
Summit Emerging Media Award, Nov/Dec
All Judging is performed online using the SIA secure jury portal.
Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.