Conveying a message through the use of television, radio, theatre, etc. Communicating a product or service to business/consumer through a broadcast medium.
Collateral Material - Consumer
Any collateral material (brochure, direct mail, etc,) intended for general consumer marketing vs businesses: food, automotive, retail, services, pets, beverages, products, beauty, self-betterment, real estate, entertainment, banking, household, restaurant, etc. All forms of printed materials and collateral.Any collateral materials targeting businesses including: products, services, financial, insurance, office equipment, appliances, etc. All forms of printed materials and collateral.
Collateral Material - Business to Business
Any collateral material (brochure, sales kits, etc.) targeting businesses including: products, services, financial, insurance, office equipment and appliances, etc. All forms of printed materials and collateral.
Education advertising and marketing includes communication to the general public or group produced with the specific goal to educate, inform or teach.
Emerging Media includes all forms of communication outside traditional media vehicles including experiential, environmental, experimental, guerrilla, flashmob, etc.
Financial advertising and marketing included communication to either the general consumer or businesses providing financial insight and/or information. These include online stock trading, retirement, financial news, loan information, credit cards, investment services, banking, etc.
Government advertising and marketing includes communication to the general public or group on an array of topics. Includes all forms of media and collateral executions.
Healthcare or medical industry advertising and marketing included communication to either the general consumer or businesses with its focus on medical, healthcare, insurance, wellbeing, etc.
Industry Self Promotion
Industry Self-Promotion includes all materials promoting advertising agencies, creative boutiques, graphic designers, video and multimedia producers, etc.
Media include: Brochure/Mailer/Direct Mail/Flyers, Identity/Stationery/Business Card, Specialty item, promotional pieces, Invitation/Announcement/Greeting/Event, Print Advertising, Demo Reels, Book Promos, Skywriting, Tattoos, etc.
Interactive media includes products and services promoted on computer-based systems (desktop, tablet, phone) which respond to a user's actions by presenting content such as text, graphics, animation, video, audio, games, applications, etc.
Integrated/Mixed Media/Ad Campaign
An integrated campaign uses a variety of media or promotional vehicles to convey the same message, such as a print ad, TV spot, website, event/trade show, direct mail, signage, etc. all working together with a consistent theme and message.
The start to finish process, arriving at the end result of bug, emblem, symbol and wording that brands the product, service, event, etc.
Advertising and other marketing to the 'on the go' consumer, targeting an audience outside of the home.
Conveying a message through the use of newspaper, magazine, etc. communicating a product or service to a business or consumer audience.
Encouraging public support or action, in all forms of media, for a solution to a problem that is common or of general interest or concern. Public Service's objective is the improvement/betterment of the public's health, education and/ or welfare.
Brochure/Other Collateral, Identity/Business Card, Signage/Poster, Specialty item, promotional pieces, Invitation/Announcement/Greeting, Direct Mail, Flyer, TV, Radio, Print Advertising
The process of taking an existing creative execution and reworking it into something different and better than before.
Brochure, Newsletter, Magazine, Annual Reports, POP/Signage/Kiosk, Direct Mail, Sales Kit, Packaging, Specialty Item, Promotional piece, Invitation/Announcement/Greeting, Menu, Flyer, Cover/Catalog/Book, etc.
Marketing and advertising designed for promoting retail stores or online retail outlets for both products or services.
Social Media Marketing
Social Media Marketing refers to the process of gaining attention through social media sites like FaceBook, Pinterest, LinkedIn, Twitter, Interactive Television, Social Network Marketing, Viral Marketing, and Email Advertising.
It usually centers efforts on content that attracts attention and encourages readers to share it with their social networks.
Videos used to demonstrate, teach, explain a position, concept, product or service to an audience.
Product or Institutional Sales/Image
Games, Contests, Events