• Summit Marketing Effectiveness Award

    Advertising is about creativity and effectively executing an advertiser's objectives. Creative + Brief = Entry
    Read More
  • Industry Self Promotion
    Wilde Agency

    Wilde Agency / Westwood, MA - USA

    Title: "MindCamp Beta" - Best of Category

    Site traffic: 2,173 visitors, Open Rate: 23.65%, Conversion Rate: 10.03%, Percentage of players who provided contact info: 42%

    Read More
  • Healthcare/Medicine
    ChappellRoberts  ChappellRoberts

    ChappellRoberts / Tampa, FL - USA

    Title: "Doc1st ER" - Best of Category
    Client: Florida Hospital

    Original objective: to add 15,000 ER visits in 2015 over 2014. ACTUAL RESULT: 22,221 additional ER visits.

    Read More
  • Broadcast Advertising
    COMAS INTERACTIVE COMAS INTERACTIVE

    Comas Interactive / Seoul, Republic of Korea

    Title: "How do you make a premium ice cream?" - Best of Category
    Client: Binggrae

    From the point when the campaign was completed, the ice cream market showed negative growth by 20%, in the mean while CLEDOR's sales growth was about 30% up. That was really an amazing. outcome.

    Read More
  • Public Service/Advocacy
    Context Creative

    Context Creative / Toronto, ON - Canada

    Title: "Electrical Safety Campaign" - Best of Category
    Client: Toronto Hydro

    Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as quickly as possible.

    Read More
  • Video
    Deloitte - Arlington

    Deloitte - Arlington / Arlington, VA - USA

    Title: "Making an Impact that Matters: Building a lasting legacy" - Best of Category
    Client: Deloitte

    With this campaign’s video, Deloitte wanted to generate employee awareness of our sponsorship and relate that back to “Impact that Matters,” a corporate initiative involving Deloitte and our employees ensuring the our work and our volunteering positively affect our stakeholders.

    Read More
  • Website
    GUZEL SANATLAR REKLAMCILIK

    Guzel Sanatlar Reklamcilik / Turkiye, Istanbul - Turkey

    Title: "Queen Central Park Website" - Best of Category
    Client: Sinpas Gyo

    Istanbul's high-income residents and city workers. People from other Turkish cities wishing to invest in Istanbul, and MENA and Caspian region investors.

    Read More
  • Integrated/Mixed Media/Ad Campaign
    Orlando Magic

    Orlando Magic / Orlando, FL - USA

    Title: "Pure Magic Tip-Off Presented by Chase" - Best of Category
    Client: Orland Magic

    Both games sold out and opening night TV viewership increased more than 120% over the past season—the most watched opener since the 2010-2011 season.

    Read More
  • Financial
    Sammons Retirement Solutions Inc.

    Sammons Retirement Solutions Inc. / Sioux Falls, SD - USA

    Title: "No Brown M&Ms" - Best of Category
    Sammons Retirement Solutions

    The campaign resulted in nearly $14 million in opportunity and an impressive 40.52% conversion rate.

    Read More
  • Government Marketing
    Utah Interactive

    Utah.Gov / Salt Lake City, UT - USA

    Title: "Utah.Gov Alexa Skill" - Best of Category
    Client: The State of Utah

    The objective is for drivers to learn about the service and be able to use the service to successfully review for and pass the Utah driver test.

    Read More
  • Print Advertising
    watermark marketing management

    watermark marketing management / Dubai, Dubai - UAE

    Title: "Microsoft Anti Piracy Campaign" - Best of Category
    Client: Microsoft

    The creatives themselves were to be hard hitting and aimed at shocking the reader with facts of how harmful the non-genuine software usage can be.

    Read More
  • Online Advertising and Marketing
    Catalyst

    Catalyst / Newton, MA - USA

    Title: "Driving Reach, Surpassing Goals"
    Best of Category
    Client: COVERGIRL

    Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo Native, and YouTube) delivered strong CTRs, highly efficient CPCs, and massive reach.;

    Read More
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2016 CATEGORIES

  • Broadcast Advertising
  • Collateral Materials - Consumer
  • Collateral Materials - Business to Business
  • Education Marketing
  • Emerging Media
  • Financial
  • Government Marketing
  • Healthcare/Medicine
  • Industry Self Promotion
  • Interactive Media
  • Integrated Campaign
  • Logo Design
  • Online Advertising and Marketing
  • Outdoor Advertising
  • Print Advertising
  • Public Service/Advocacy
  • Redesign/Rebrand
  • Retail/Consumer
  • Social Media Marketing
  • Videos
  • Websites

 

 

2017 Summit MEA Categories Detailed

 

Broadcast Advertising
Conveying a message through the use of television, radio, theatre, etc. Communicating a product or service to business/consumer through a broadcast medium.

 

Collateral Material - Consumer
Any collateral material (brochure, direct mail, etc,) intended for general consumer marketing vs businesses: food, automotive, retail, services, pets, beverages, products, beauty, self-betterment, real estate, entertainment, banking, household, restaurant,  etc. All forms of printed materials and collateral.Any collateral materials targeting businesses including: products, services, financial, insurance, office equipment, appliances, etc. All forms of printed materials and collateral.

 

Collateral Material - Business to Business
Any collateral material (brochure, sales kits, etc.) targeting businesses including: products, services, financial, insurance, office equipment and appliances, etc. All forms of printed materials and collateral.

 

Education Marketing
Education advertising and marketing includes communication to the general public or group produced with the specific goal to educate, inform or teach.

 

Emerging Media
Emerging Media includes all forms of communication outside traditional media vehicles including experiential, environmental, experimental, guerrilla, flashmob, etc. 

 

Financial Marketing
Financial advertising and marketing included communication to either the general consumer or businesses providing financial insight and/or information. These include online stock trading, retirement, financial news, loan information, credit cards, investment services, banking, etc.

 

Government Marketing
Government advertising and marketing includes communication to the general public or group on an array of topics. Includes all forms of media and collateral executions.

 

Healthcare/Medicine
Healthcare or medical industry advertising and marketing included communication to either the general consumer or businesses with its focus on medical, healthcare, insurance, wellbeing, etc.

 

Industry Self Promotion
Industry Self-Promotion includes all materials promoting advertising agencies, creative boutiques, graphic designers, video and multimedia producers, etc.

Media include: Brochure/Mailer/Direct Mail/Flyers, Identity/Stationery/Business Card, Specialty item, promotional pieces, Invitation/Announcement/Greeting/Event, Print Advertising, Demo Reels, Book Promos, Skywriting, Tattoos, etc.

 

Interactive Media
Interactive media includes products and services promoted on computer-based systems (desktop, tablet, phone) which respond to a user's actions by presenting content such as text, graphics, animation, video, audio, games, applications, etc.

 

Integrated/Mixed Media/Ad Campaign
An integrated campaign uses a variety of media or promotional vehicles to convey the same message, such as a print ad, TV spot, website, event/trade show, direct mail, signage, etc. all working together with a consistent theme and message.

 

Logo Design
The start to finish process, arriving at the end result of bug, emblem, symbol and wording that brands the product, service, event, etc.

 

 

Outdoor Advertising
Advertising and other marketing to the 'on the go' consumer, targeting an audience outside of the home.

 

Print Advertising
Conveying a message through the use of newspaper, magazine, etc. communicating a product or service to a business or consumer audience.

 

Public Service/Advocacy
Encouraging public support or action, in all forms of media, for a solution to a problem that is common or of general interest or concern. Public Service's objective is the improvement/betterment of the public's health, education and/ or welfare.

Brochure/Other Collateral, Identity/Business Card, Signage/Poster, Specialty item, promotional pieces, Invitation/Announcement/Greeting, Direct Mail, Flyer, TV, Radio, Print Advertising

 

Redesign/ Rebrand
The process of taking an existing creative execution and reworking it into something different and better than before.

Brochure, Newsletter, Magazine, Annual Reports, POP/Signage/Kiosk, Direct Mail, Sales Kit, Packaging, Specialty Item, Promotional piece, Invitation/Announcement/Greeting, Menu, Flyer, Cover/Catalog/Book, etc.

 

Retail/Consumer Marketing
Marketing and advertising designed for promoting retail stores or online retail outlets for both products or services.

 

Social Media Marketing
Social Media Marketing refers to the process of gaining attention through social media sites like FaceBook, Pinterest, LinkedIn, Twitter, Interactive Television, Social Network Marketing, Viral Marketing, and Email Advertising.

It usually centers efforts on content that attracts attention and encourages readers to share it with their social networks.

 

Videos
Videos used to demonstrate, teach, explain a position, concept, product or service to an audience.

Product or Institutional Sales/Image
Government, Training/Education/Teaching
Safety/Security, Healthcare/Medicine
Employee Communication/recruiting
Music/Concert, Entertainment
Documentary/Biography/Series

 

Websites

Product Sales/Service
Government/Institution
Training/Education/Teaching
Safety/Security
Healthcare/Medicine
Employee Communication/recruiting
Music/Concert/Show
Documentary/Biography/Series
Entertainment, Microsites
Games, Contests, Events

 

  Rules & Guidelines | MEA Categories | Online Entry | Entry Kit | Dates & Fees |  MEA Brief

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The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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