• 2016 Summit MEA

    Advertising is about creativity and effectively executing an advertiser's objectives. Creative + Brief = Entry
    Read More
  • Industry Self Promotion
    Wilde Agency

    Wilde Agency / Westwood, MA - USA

    Title: "MindCamp Beta" - Best of Category

    Site traffic: 2,173 visitors, Open Rate: 23.65%, Conversion Rate: 10.03%, Percentage of players who provided contact info: 42%

    Read More
  • Healthcare/Medicine
    ChappellRoberts  ChappellRoberts

    ChappellRoberts / Tampa, FL - USA

    Title: "Doc1st ER" - Best of Category
    Client: Florida Hospital

    Original objective: to add 15,000 ER visits in 2015 over 2014. ACTUAL RESULT: 22,221 additional ER visits.

    Read More
  • Broadcast Advertising
    COMAS INTERACTIVE COMAS INTERACTIVE

    Comas Interactive / Seoul, Republic of Korea

    Title: "How do you make a premium ice cream?" - Best of Category
    Client: Binggrae

    From the point when the campaign was completed, the ice cream market showed negative growth by 20%, in the mean while CLEDOR's sales growth was about 30% up. That was really an amazing. outcome.

    Read More
  • Public Service/Advocacy
    Context Creative

    Context Creative / Toronto, ON - Canada

    Title: "Electrical Safety Campaign" - Best of Category
    Client: Toronto Hydro

    Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as quickly as possible.

    Read More
  • Video
    Deloitte - Arlington

    Deloitte - Arlington / Arlington, VA - USA

    Title: "Making an Impact that Matters: Building a lasting legacy" - Best of Category
    Client: Deloitte

    With this campaign’s video, Deloitte wanted to generate employee awareness of our sponsorship and relate that back to “Impact that Matters,” a corporate initiative involving Deloitte and our employees ensuring the our work and our volunteering positively affect our stakeholders.

    Read More
  • Website
    GUZEL SANATLAR REKLAMCILIK

    Guzel Sanatlar Reklamcilik / Turkiye, Istanbul - Turkey

    Title: "Queen Central Park Website" - Best of Category
    Client: Sinpas Gyo

    Istanbul's high-income residents and city workers. People from other Turkish cities wishing to invest in Istanbul, and MENA and Caspian region investors.

    Read More
  • Integrated/Mixed Media/Ad Campaign
    Orlando Magic

    Orlando Magic / Orlando, FL - USA

    Title: "Pure Magic Tip-Off Presented by Chase" - Best of Category
    Client: Orland Magic

    Both games sold out and opening night TV viewership increased more than 120% over the past season—the most watched opener since the 2010-2011 season.

    Read More
  • Financial
    Sammons Retirement Solutions Inc.

    Sammons Retirement Solutions Inc. / Sioux Falls, SD - USA

    Title: "No Brown M&Ms" - Best of Category
    Sammons Retirement Solutions

    The campaign resulted in nearly $14 million in opportunity and an impressive 40.52% conversion rate.

    Read More
  • Government Marketing
    Utah Interactive

    Utah.Gov / Salt Lake City, UT - USA

    Title: "Utah.Gov Alexa Skill" - Best of Category
    Client: The State of Utah

    The objective is for drivers to learn about the service and be able to use the service to successfully review for and pass the Utah driver test.

    Read More
  • Print Advertising
    watermark marketing management

    watermark marketing management / Dubai, Dubai - UAE

    Title: "Microsoft Anti Piracy Campaign" - Best of Category
    Client: Microsoft

    The creatives themselves were to be hard hitting and aimed at shocking the reader with facts of how harmful the non-genuine software usage can be.

    Read More
  • Online Advertising and Marketing
    Catalyst

    Catalyst / Newton, MA - USA

    Title: "Driving Reach, Surpassing Goals"
    Best of Category
    Client: COVERGIRL

    Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo Native, and YouTube) delivered strong CTRs, highly efficient CPCs, and massive reach.;

    Read More
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mea trophyThe Summit Marketing Effectiveness Award (MEA) recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today's marketplace.

The business of advertising is about creatively and effectively executing a client's goal yet, advertising firms face a number of barriers in reaching the end result. The Summit MEA offers firms an opportunity to demonstrate how they have overcome barriers and achieved objectives. The Summit MEA gives firms the chance to highlight their creativity and effectiveness by asking and looking deeper into:

  • The Big Idea - Strength of and creative approach.
  • Strategies used to overcome barriers.
  • How approach moves the audience closer to action through the use of creative execution and strategic planning.
  • Whether the creative successfully influences, changes or reinforces the knowledge, attitudes or beliefs of the audience?

Winners of the Marketing Effectiveness Award benefit from the prestige associated with Summit International Awards. SIA stands apart by offering a truly competitive environment where entries are judged alongside each other by a professional jury. SIA makes its competitions affordable and accessible to the industry, and offers streamlined Internet submissions and a friendly, knowledgeable customer service staff. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit International Award winner.

MEA Logo

 

 

  Rules & Guidelines | MEA Categories | Online Entry | Entry Kit | Dates & Fees |  MEA Brief

 

Summit Marketing Effectiveness Awards offers:

  • International recognition
  • Prestigious 22-year reputation
  • Reputable blind judging
  • Affordable entry cost
  • Signature, custom trophies
  • No required "acceptance fee" for winners
  • Friendly, knowledgeable entrant support

Who Should Enter:

  • Advertising and Public Relations Agencies
  • In-house Marketing/Creative Departments (company side)
  • Platform/Content Producers
  • Web Developers
  • Creative Boutiques
  • Interactive Agencies
  • Freelancer Professionals
  • Post-production Firms
  • Graphic Display/Package Designers

Eligibility:

The Summit Marketing Effectiveness Award is open to all-size organizations (see MEA Rules & Guidelines for more information).The Summit Marketing Effectiveness Award (Summit MEA) allows marketing and advertising companies to demonstrate their ability to influence consumer's knowledge, attitudes and beliefs. 

 

What is an Entry:

An Entry consists of two parts: the MEA Brief and accompanying Creative Sample(s). Companies may submit as many entries as desired but each must have both Brief and Sample.

entry formula bw

 

mea briefPart 1.  MEA Brief

The MEA Brief is an opportunity to explain your project, challenges, strategies, audience, and results. Please provide key facts and concise information about the project. To maintain our blind judging standards, do not use your company name in this portion of the submission. - MEA Brief.doc  Because the Summit Awards employs blind judging standards, it is important to not identify the entering company's name in your MEA Brief.

mea creativePart 2. Creative Sample

Creative Samples consist of any final execution of the marketing efforts. This can include commercials, print ads, outdoor, brochures and other collateral, direct mail, annual reports, logos and corporate identity, videos, CD-ROM, websites, online advertising, interactive media, and search marketing. If your sample does not fall clearly in to one of the above executions, feel free to contact us for submission support. 


Winners:

Winning entries receive the coveted Best of Category, Platinum, or Silver Awards. Our high-quality custom trophies are a symbol of excellence, and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication.  Please see the award's website for the optional trophy selections available to winners.

Judges select Best of Category from among Platinum winning entries. To protect the Summit MEA and winner's integrity, the competition's bylaws limit the number of winning entries.

SIA judges from around the globe participate on our jury panels. They represent small, medium and large firms and universities, and all are tops in their fields. Judges are from entities such as: MCN, Wieden & Kennedy, Tribal DDB, Turner Studios, BBDO, Grey Advertising, Autumn:01, TBWA/Chiat/Day, Restaurant.com, Young and Rubicam, The Art Institute, New York University, Elevator, Y&R, TBWA, Ogilvy, Saatchi & Saatchi, and XM - Hong Kong.

 

Benefits:

Association with the prestige of an SIA competition is press-worthy and garners media exposure.  The SIA is committed to helping winners make the most of their success. Winners are publicized through various media, social networks and at the award's website: www.summitawards.com.

The SIA is the only awards organization to offer winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website, which drives traffic to winners' sites.  Past winners have had thousands of visitors explore their microsite profiles, increasing their website's prominence and visibility on the internet.

These microsite profiles offer an easy-to-use, built in WYSIWYG editor, space to upload images of winning entries, and links to winners' portfolios. The metatag spider locates winner's sites metatags which significantly increases web rankings. These profiles are visited by companies who search out winners accomplishments while making decisions about where to invest their advertising dollars.

The Awards also provides a comprehensive media kit including press templates, winner icons, trophy graphics and examples of winning media coverage. Winning entries receive a personalized certificate on opaque velum with the Summit MEA Awards motif. Customized trophies and additional certificates are also available.

 

Judging:

The SIA has the distinct foresight to use world-class judges in the industry and previous top SIA winners that have the know-how to evaluate the merits of advertising effectiveness.  Entries are judged against a benchmark that indicates quality effectiveness, and Platinum winners compete with each other for Best of Category. This means that winners not only meet a minimum standard, but truly stand out from the crowd.

Judges evaluate each entry's Brief and Creative Sample, and critique it on how well it influences, changes, or reinforces the audiences' knowledge, attitudes or beliefs.  Respected creative professionals with a depth of industry experience sit on our judging panel.

The Awards employs stringent evaluation criteria and blind judging; company names are withheld. Judging lasts from late July through August. Entrants are notified of award results electronically, and winners are sent a congratulatory packet by standard mail late-August.

 

Judging scope:

  • The Big Idea - Strength of creative approach relative to audience and product/service/idea.
  • Strategies used to overcome barriers.
  • Does it move the audience closer to action through the use of creative execution and strategic planning?
  • Does it influence, change or reinforce the knowledge, attitudes or beliefs of the audience?

 

Submission Pricing Dates:

Early Bird

Standard

Eleventh Hour

Apr 20 - June 6

June 7 - July 25

July 27 - Aug 12

 

Industry Assistance:

The Summit International Awards is the only awards organization that gives back to the industry by offering need-based assistance to qualified entrants and discounted fee structures for students. SIA is committed to helping reduce barriers for freelancers who need financial assistance. Please email This email address is being protected from spambots. You need JavaScript enabled to view it. for details.

Questions:

Call or email our friendly support staff, 503-297-9979; This email address is being protected from spambots. You need JavaScript enabled to view it..

upload

Registration and submissioin:

All contestants enter using the Award's Online Entry/Store

Online Entry System:

  1. Browse. Choose the first category in which you choose to enter. Fill-in fields, Upload creative and Brief and add to Bag
  2. Move to your next project/category. As you choose, they are itemized in your Shopping Bag.
  3. Check Out - Once you have finished adding your submissions to your Bag, you proceed to the Checkout area which gathers company, contact and payment information. When complete, a confirming email arrives itemizing submissions.

 

Entry Preparation:

See MEA Entry Preparation page for details on mailed and uploaded creative samples.

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+1 (503) 297-9979 phone
+1 (503) 297-9978 fax

 

 
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Summit International Awards
PO Box 10003
Portland, OR 97296
United States of America
 

 

Nominate

Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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Microsite Login

Create an Account to build and customize Winner Microsite.

Online Entry/Store has separate login section (go to Online Entry/Store).