The Summit Marketing Effectiveness Award (MEA) recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today's marketplace.
The business of advertising is about creatively and effectively executing a client's goal yet, advertising firms face a number of barriers in reaching the end result. The Summit MEA offers firms an opportunity to demonstrate how they have overcome barriers and achieved objectives. The Summit MEA gives firms the chance to highlight their creativity and effectiveness by asking and looking deeper into:
- The Big Idea - Strength of and creative approach.
- Strategies used to overcome barriers.
- How approach moves the audience closer to action through the use of creative execution and strategic planning.
- Whether the creative successfully influences, changes or reinforces the knowledge, attitudes or beliefs of the audience?
Winners of the Marketing Effectiveness Award benefit from the prestige associated with Summit International Awards. SIA stands apart by offering a truly competitive environment where entries are judged alongside each other by a professional jury. SIA makes its competitions affordable and accessible to the industry, and offers streamlined Internet submissions and a friendly, knowledgeable customer service staff. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit International Award winner.
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Summit Marketing Effectiveness Awards offers:
Who Should Enter:
The Summit Marketing Effectiveness Award is open to all-size organizations (see MEA Rules & Guidelines for more information).The Summit Marketing Effectiveness Award (Summit MEA) allows marketing and advertising companies to demonstrate their ability to influence consumer's knowledge, attitudes and beliefs.
What is an Entry:
An Entry consists of two parts: the MEA Brief and accompanying Creative Sample(s). Companies may submit as many entries as desired but each must have both Brief and Sample.
Part 1. MEA Brief
The MEA Brief is an opportunity to explain your project, challenges, strategies, audience, and results. Please provide key facts and concise information about the project. To maintain our blind judging standards, do not use your company name in this portion of the submission. - MEA Brief.doc Because the Summit Awards employs blind judging standards, it is important to not identify the entering company's name in your MEA Brief.
Part 2. Creative Sample
Creative Samples consist of any final execution of the marketing efforts. This can include commercials, print ads, outdoor, brochures and other collateral, direct mail, annual reports, logos and corporate identity, videos, CD-ROM, websites, online advertising, interactive media, and search marketing. If your sample does not fall clearly in to one of the above executions, feel free to contact us for submission support.
Winning entries receive the coveted Best of Category, Platinum, or Silver Awards. Our high-quality custom trophies are a symbol of excellence, and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication. Please see the award's website for the optional trophy selections available to winners.
Judges select Best of Category from among Platinum winning entries. To protect the Summit MEA and winner's integrity, the competition's bylaws limit the number of winning entries.
SIA judges from around the globe participate on our jury panels. They represent small, medium and large firms and universities, and all are tops in their fields. Judges are from entities such as: MCN, Wieden & Kennedy, Tribal DDB, Turner Studios, BBDO, Grey Advertising, Autumn:01, TBWA/Chiat/Day, Restaurant.com, Young and Rubicam, The Art Institute, New York University, Elevator, Y&R, TBWA, Ogilvy, Saatchi & Saatchi, and XM - Hong Kong.
Association with the prestige of an SIA competition is press-worthy and garners media exposure. The SIA is committed to helping winners make the most of their success. Winners are publicized through various media, social networks and at the award's website: www.summitawards.com.
The SIA is the only awards organization to offer winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website, which drives traffic to winners' sites. Past winners have had thousands of visitors explore their microsite profiles, increasing their website's prominence and visibility on the internet.
These microsite profiles offer an easy-to-use, built in WYSIWYG editor, space to upload images of winning entries, and links to winners' portfolios. The metatag spider locates winner's sites metatags which significantly increases web rankings. These profiles are visited by companies who search out winners accomplishments while making decisions about where to invest their advertising dollars.
The Awards also provides a comprehensive media kit including press templates, winner icons, trophy graphics and examples of winning media coverage. Winning entries receive a personalized certificate on opaque velum with the Summit MEA Awards motif. Customized trophies and additional certificates are also available.
The SIA has the distinct foresight to use world-class judges in the industry and previous top SIA winners that have the know-how to evaluate the merits of advertising effectiveness. Entries are judged against a benchmark that indicates quality effectiveness, and Platinum winners compete with each other for Best of Category. This means that winners not only meet a minimum standard, but truly stand out from the crowd.
Judges evaluate each entry's Brief and Creative Sample, and critique it on how well it influences, changes, or reinforces the audiences' knowledge, attitudes or beliefs. Respected creative professionals with a depth of industry experience sit on our judging panel.
The Awards employs stringent evaluation criteria and blind judging; company names are withheld. Judging lasts from late July through August. Entrants are notified of award results electronically, and winners are sent a congratulatory packet by standard mail late-August.
- The Big Idea - Strength of creative approach relative to audience and product/service/idea.
- Strategies used to overcome barriers.
- Does it move the audience closer to action through the use of creative execution and strategic planning?
- Does it influence, change or reinforce the knowledge, attitudes or beliefs of the audience?
Submission Pricing Dates:
Apr 20 - June 6
June 7 - July 25
July 27 - Aug 12
Registration and submissioin:
All contestants enter using the Award's Online Entry/Store
Online Entry System:
- Browse. Choose the first category in which you choose to enter. Fill-in fields, Upload creative and Brief and add to Bag
- Move to your next project/category. As you choose, they are itemized in your Shopping Bag.
- Check Out - Once you have finished adding your submissions to your Bag, you proceed to the Checkout area which gathers company, contact and payment information. When complete, a confirming email arrives itemizing submissions.
See MEA Entry Preparation page for details on mailed and uploaded creative samples.