Why Enter Summit MEA 

Submission Deadline:

• June 25, 2008

2008 Call for Entries. pdf (posting May 7, 2008)

MEA Brief.doc

2008 Entry Form.pdf (posting May 7, 2008)

Eligibility:

Judging:

Judging takes place in late July with winners announced in late August. Entries compete against a benchmark threshold and against other submissions once they achieve the Winner level.

Experienced marketing executives and creative professionals comprise multiple MEA juries. Using Creative Samples and the MEA Brief, judges evaluate each entry and critique it on how well it influences, changes, or reinforces the audiences’ knowledge, attitudes or beliefs.

Using stringent evaluation criteria and blind judging (entrant name withheld), the competition rewards only those truly deserving special recognition.

Judging scope:

• Targeted Marketing Channels: Print, Broadcast, Product Placement, Websites, Email, Wireless, Desktop Apps, Video, Emerging Platforms
• Media Strategies: Mainstream, Social Media, Direct Marketing, Integrated Marketing, Ad Networks, Ad Serving
• Consumer Strategies: Brand Voices, Consumer Voices & Blogs, Behavioral Marketing, Word of Mouth, Verticals, Demographics
• Search: Paid Search, SEO, Local Search, Search Engines 

Winner Recognition:

The SIA is the only awards organization that hosts a winner’s personalized microsite. These microsites rank toward the top of search engines as a result of the SIA searchable meta tag generator and the volume of SIA website traffic. The microsites include profile, representational graphics along with a comprehensive description and link to winner’s portfolio.

The Awards also makes available a comprehensive media kit including press templates, winner icons, trophy graphics and examples of winning media coverage. Winning entries receive a personalized certificate on opaque velum with the MEA Awards motif. Customized trophies and desk plaques are also available.

MEA Catgegories:

Part 1.   MEA Brief

The MEA Brief should be straightforward, concise and not attempt to persuade the reader. Its purpose is to provide key facts about the item or idea being marketed, the target audience, the resources used and any challenges. In addition, an explanation of the perceived results in terms of changed, influenced, or reinforced target market knowledge, attitudes or beliefs. Use the Summit MEA Template - MEA Brief.doc

Part 2. Creative Sample

Creative Samples consist of any final execution of the marketing efforts. This can include commercials, print ads, outdoor, brochures and other collateral, direct mail, annual reports, logos and corporate identity, videos, CD-ROM, websites, on-line advertising, interactive media, search marketing summary, etc.

Entry:

An entry consists of two parts: the MEA Brief and accompanying Creative Sample(s). Companies may submit as many entries as desired but each must have both Brief and Sample.

Questions:
1. Telephone number: 1-503-297-9979
2. E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  
3. Website: www.summitawards.com
4. Fax number: 1-503-297-9978

How to Enter:
Enter using the Online Entry System,  or by mail/Courier. filling out and mailing the Summit MEA Entry Form and accompanying Creative Sample and Brief.
 
Online Entry
1.     Browse the category icons to find the first category in which you choose to enter and add it to the cart.
2.     Fill-in the delivery method, Entry Name and Client. Then add these to cart.
3.     You may shop for as many categories as you have projects you wish to submit. Do each, one at a time. As you choose, they are itemized in your Shopping Cart.
4.     Once you have finished shopping for your Entries, you may proceed to the Checkout area which gathers contact information, form of payment and user name and password if you are new the the SIA website. After final check out you will receive a confirmation email receipt.
5.     After you've checked out, you will automatically be redirected to the Upload area in which you can choose to upload your Brief and Creative Sample(s). OR
5.     If you choose to mail/courier your submissions, mail to the address below and include a copy of your confirmation email and mail to:

Mail Courier Entry
1. Fill out the MEA Entry Form with your contact information, the specifics of the entries in which you choose to submit and form of payment.

2. Develop a Brief for each entry MEA Brief.doc.

3. Mail Creative Samples, Briefs and Entry Form to the above address.
 

MEA Entry Preparation

MEA Brief:  Each entry should have a Brief written in straightforward, concise language. Use the format provide by the awards for your MEA Brief (see last page).

Creative Sample(s): Entrants can either upload or mail submissions.