 Linda Passante
CEO
The Halo Group – United States
As Chief Executive Officer, Linda Passante has been the engine driving Halo’s consistent growth and evolution into a finely tuned Brand Development Agency. Halo’s “consultants then communicators” business model is based on Linda’s belief that brand building begins from within a company with clearly articulated goals and a single-minded commitment to those goals.
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Passante breeds the simply smart Halo DNA. She defines the Halo culture and has built a powerhouse of passionate, savvy professionals focused on clients’ success.
Linda started her first advertising agency in 1982 and through the years marketers have turned to her for leadership in the art and science of connecting with customers.
Like David vs. Goliath, her early history was battling, not serving, industry giants. Trained to outthink rather than outspend the competition, Linda has moved frontier as well as matured brands in many categories – healthcare, financial, electronics, technology, travel, food, communications, cosmetics and education. She’s addressed both consumer and business audiences on a regional, national and international scale. Some brands served include Country Life Vitamins, Letts of London (leather goods), Dynatech Laboratories (medical testing), Magnavox and Empress International (seafood).
She has been recognized as a thought leader by New York Institute of Technology’s Executive Excellence Program, SmartMoney.com and was chosen as one of Newsday’s People to Watch.
Simply stated, she’s helped make billions of dollars for companies worldwide. |
