 Tom has 20+ years of experience in advertising and is the Executive Director, Innovations and Corporate Communications, for the Middle East Communication Networks (MCN), head quartered in Dubai. MCN owns and operates several key agency brands including McCann, Fortune Promoseven, Lowe, Universal Media and Initiative – and is part of the Interpublic Group.
Tom shoulders both on-line/interactive/digital and corporate comms initiatives for the network of 68 offices in the Middle East and North Africa. |
Prior to moving to Dubai, Tom has worked as Creative Director as well as online strategist for multinational agencies in Canada, the US, the UK, the Middle East and India. Tom's experience includes teaching Advertising Strategy and Permission Marketing at the University of Toronto. His brand portfolio includes multinational accounts such as Coca Cola, Sony, McDonald’s, Standard Chartered Bank, Mastercard, Nivea, American Express, British Airways, Jaguar, Rolls Royce, Master Foods (Mars), AT&T, Le Meridien Hotels, Intel, ACDelco, PowerGen UK, BMW, Retail Council of Canada, Nestlé, BankMuscat, Sitel UK, KFC, Taco Bell, Pizza Hut, UPS and Land Rover. Tom rallies every day for the seamless integration of rock-solid creative strategy and execution into today's leading edge media options. His current challenge is to synergize global trends and ideas into the rapidly developing world of 'e' communications in the Middle Eastern market, and making them relevant to regional paradigms. |
