 During his 18 years career in Integrated Marketing Communications in the Middle East Louai Alasfahani has worked on a plethora of key international accounts including IKEA, Chrysler, Jeep, Dodge, Dominos Pizza, Chevrolet, Cadillac and Café Supreme to name but a few. In Kuwait alone he founded and managed three agencies which still stand; Bozell Worldwide, Graffiti and the award winning agency Paragon Marketing Communications which he holds the titles of Partner and Chief Creative Officer. |
Professional associations and qualifications:
- Certified in the fields of PR & Advertising by LCCIE (the London Chamber of Commerce and Industry Examination board).
- Founding member of the IAA (International Advertising Association) Kuwait chapter.
- Member of IPRA (the International Public Relations Association).
- Member of CIM (Charted Institute of Marketing).
- Member of creative latitude.
Awards:
- Seventeen International Summit Creative Awards including Best of Show Print in 2007 and dominating the PSA/TV category in 2006.
- Ten KAAA awards.
- Nine KREA awards.
- Dubai Lynx Awards (two shortlists).
- MENA Crystal Awards (one shortlist).
Published:
- Co-founded Awraq - the world's first advertising critique magazine in Arabic.
- Regular contributor to: Campaign, Communicate, GMR, Al Taswiq Al Arabi, Arab Ad, Focus intelligence report and other trade publications.
- His work is featured in international graphic design books including "Logo and Letterhead Design 9", "The Complete Graphic Designer", "Identity Crises" and the "logo lounge" website.
Judging
- He served as a Judge in the broadcast juries of the 2005, 2006 and 2007 Summit Creative Awards as well as numerous local and regional awards.
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