Consumer Newspaper
CN 1. Newspaper Campaign
CN 2. Full page or larger
CN 3. Fractional page
Consumer Magazine
M 1. Magazine Campaign
M 2. Full page or larger
M 3. Fractional page
B2B/Trade Publication
BB 1. Campaign
BB 2. Full page or larger
BB 3. Fractional page
Outdoor
O 1. Campaign
O 2. Billboard
O 3. Transit/Airport/Subway
O 4. Other Outdoor
Radio
R 1. Campaign
R 2 Single spot < $1,000
R 3. Single spot $1,000 to $2,500
R 4. Single spot $2,500 +
R 5. Best use of Humor
R 6. Best use of Emotion
R 7. Other Audio
Television up to :60
T 1. Television Campaign
T 2. Single spot < $5,000
T 3. Single spot $5,000 to $10,000
T 4. Single spot $10,000 to $30,000
T 5. Single spot $30,000 to $50,000
T 6. Single spot $50,000 to $75,000
T 7. Single spot $75,000 to $100,000
T 8. Single spot $100,000 +
T 9. Best use of Humor
T 10. Best use of Emotion
Integrated/Mixed Media Advertising Campaigns
Must have a common theme.
MM 1. Consumer – Local
MM 2. Consumer – Regional/National
MM 3. Business to Business
MM 4. Not-for-profit
Individual Specialty
IS 1. Copywriting
IS 2. Art Direction/Graphic Design
IS 3. Illustration
IS 4. Photography
IS 5. Video Editing/Effects
IS 6. Direction
IS 7. 3-D Animation
IS 8. Digital Effects
IS 9. Flash
IS 10. Jingle /Music Score
IS 11. Editorial/Publishing |
Print Items
PM 1. Campaign - B2B
PM 2. Brochure 4/c B2B Capabilities/Image
PM 3. Brochure 4/c B2B Product/Services
PM 4. Campaign - Consumer (2-4 items)
PM 5. Brochure 4/c Consumer
Capabilities/Image
PM 6. Brochure 4/c Consumer
Product/Services
PM 7. Brochure 1-3/c
PM 8. Annual Report - Business
PM 9. Annual Report - Non-profit/Gov.
PM 10. Newsletter
PM 11. Invitation
PM 12. Holiday Card
PM 13. Announcement/Greeting
PM 14. Logo/TM - B2B Product
PM 15. Logo/TM - B2B Service
PM 16. Logo/TM - Consumer Product
PM 17. Logo/TM - Consumer Service
PM 18. Stationery/Corporate ID
PM 19. Poster - Single
PM 220. Poster - Campaign
Collateral/Other
CM 1. Sales Kit/Folder
CM 2. Product Sheet
CM 3. Catalog
CM 4. Magazine
CM 5. Mag-a-log
CM 6. Book
CM 7. Media/Press Kit
CM 8. Display/POP
CM 9. Trade Show/Display
CM 10. Packaging - Single
CM 11. Packaging - Series or Campaign
CM 12. Covers (magazine, book, DVD, video, etc. )
CM 13. Menu
CM 14. Calendar
CM 15. Specialty Item
Direct Marketing (Direct Mail)
DM 1. B2B - Campaign
DM 2. B2B - 3-D Single
DM 3. B2B - Flat Single
DM 4. Consumer - Campaign (2-4 items)
DM 5. Consumer - Single
liver spot treatment
Redesign/Rebrand NEW
RD 1. Logo
RD 2. Brand
RD 3. Collateral
RD 4. Print Advertising
RD 5. Broadcast
RD 6. Website
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Industry Self-Promotion
Includes all materials promoting advertising agencies, graphic designers, video and multimedia producers, etc. These items should be entered in the Industry Self-Promotion categories and are not eligible in other categories except the Individual Specialty categories.
ISP 1. Campaign
ISP 2. Brochure/Mailer
ISP 3. Stationery/Identity
ISP 4. Logo
ISP 5. Invite/Holiday Card/Announcement
ISP 6. Print Advertising
ISP 7. Website
ISP 8. CD-ROM/Interactive Media
ISP 9. Specialty Item
ISP 10. Broadcast/Video
Best Idea Never Produced
BI 1. Campaign
BI 2. Single Entry
Public Relations Programs
PR 1. Community Relations
PR 2. Events
PR 3. Other PR Program
Political
Includes ballot measures, political candidates, propositions and initiatives.
P 1. Campaign
P 2. Print Advertising - Single
P 3. Broadcast Advertising - Single
P 4. Collateral
P 5. Other Political
Student Submissions
S 1. Campaign
S 2 Brochure/Collateral
S 3. Logo Design/Corporate Identity
S 4. Print
S 5. Broadcast
S 6. Video
S 7. Website
Public Service/Advocacy
Public Service/Advocacy is communication that encourages public support or action in the solution to or remedy of problems that are common and/or of general interest or concern. Public Service’s objective is the improvement/betterment of the public’s health, education and/or welfare. Donated media are not a requirement. PSA entries are eligible in PSA and Individual Specialty categories.
PS 1. Single-medium Campaign
PS 2. Multiple-media Campaign
PS 3. Brochure/Collateral
PS 4 Poster
PS 5 Logo
PS 6. Stationery/Identity
PS 7. Newspaper/Magazine
PS 8. Outdoor/Transit
PS 9. Radio
PS 10. Television
PS 11. Video
PS 12. Website
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(Note discount when entering same Video in two or more categories see Fees section.)
Budget - Video
VB 1. < $5,000
VB 2. $5,000 to $10,000
VB 3. $10,000 to $25,000
VB 4. $25,000 to $50,000
VB 5. $50,000+
Purpose - Video
VP 1. Corporate Image/PR
VP 2. Government
VP 3. Sales
VP 4. Fundraising
VP 5. Recruiting
VP 6. Training
VP 7. Product/Service Promotion
VP 8. Education
VP 9. Entertainment
VP 10. On-line Video
Specific Target - Video
VC 1. Educational
VC 2. Safety/Security
VC 3. Travel/Tourism/Nature
VC 4. History/Biography
VC 5. Health/Medicine
VC 6. Religion/Spirituality
VC 7. Women’s Audience
VC 8. Men’s Audience
VC 9. Youth Audience
VC 10. Video for Sale
VC 11. Music Video
VC 12. Infomercial
VC 13. Television program
VC 14. Documentary/Feature
VC 15. YouTube
VC 16. Video - Other
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(Note discount when entering same site in two or more categories see Fees section.)
Sector - Web
WS 1. Website B2B - Image
WS 2. Website B2B - Product
WS 3. Website B2B - Service
WS 4. Website B2 Consumer - Image
WS 5. Website B2 Consumer - Product
WS 6. Website B2 Consumer - Service
Purpose - Web
WP 1. Microsite
WP 2. Sales
WP 3. Entertainment
WP 4. Recruiting
WP 5. Training
WP 6. Education
WP 7. Portal
WP 8. E-Commerce
WP 9. Landing Page
WP 10. Product Demo
Specific Target - Web
WT 1. Educational Institution
WT 2. Non-profit
WT 3. Government
WT 4. Retail
WT 5. Health/Medicine
WT 6. Travel/Tourism/Nature
WT 7. Membership site
WT 8. Women’s Audience
WT 9. Men’s Audience
WT 10. Youth Audience
WT 11. Senior Audience
WT 12. Community
WT 13. Games/Games Related
WT 14. Health/Lifestyle
WT 15. Movie/Film/Music
WT 16. Other
Emerging Media
EM 1. Online Campaign (2-4 items)
EM 2. Online Advertising
EM 4. Other
EM 5. E-Mail - Campaign
EM 6. E-Mail - Single
EM 7. E-Newsletter/E-Zine
EM 9. Blog
EM 10. Podcasts
EM 11. Word of Mouth
EM 12. Viral
VP 10. On-line Video
VC 15. YouTube
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(Note discount when entering same disc in two or more categories see Fees section.)
Sector - Interactive Media
IMS 1. B2B - Product/Service
IMS 2. B2B - Image/Business Relations
IMS 3 Consumer - Product/Service
IMS 4. Consumer - Image/PR
Purpose - Interactive Media
IMP 1. Corporate Image/PR
IMP 2. Sales
IMP 3. Recruiting
IMP 4. Training
IMP 5. Education
IMP 6. Catalog
IMP 7. Entertainment
Specific Target - Interactive Media
IMT 1. Educational Institution
IMT 2. Safety/Security
IMT 3. Travel/Tourism/Nature
IMT 4. History/Biography
IMT 5. Health/Medicine
IMT 6. Religion/Spirituality
IMT 7. Women’s Audience
IMT 8. Men’s Audience
IMT 9. Youth Audience
IMT 10. DVD/CD-ROM - commercial sale
IMT 11. Interactive Media - Other |
Print
PSA
Self Promotion
Interactive Media
Broadcast
