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Events

Effectiveness Award
May 7 - June 25, 2008
(Awards)

Emerging Media Award
September 24, 2008
(Awards)

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Competitions
MEA - Marketing Effectiveness Award - Open Season

Marketing Effectiveness Award
Marketing Effectiveness Award

The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the advertising sector: to acknowledge the contribution of advertising and the achievement of the advertiser’s business goals.

Open to all companies worldwide, the Summit MEA is unique because it recognizes effectiveness in advertising that successfully influences the consumer’s knowledge, attitudes and beliefs.

Recognition of your work by the Summit International Awards organization is a great honor. Not only does it provide validation and an objective critique, it also comes with special benefits. These benefits are instrumental in helping winners achieve their business goals:

 
  • Attain international recognition
  • Attract new accounts
  • Reinforce relationships with existing clients
  • Reward employees, partners and subcontractors
  • Motivate creative teams
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EMA - Emerging Media Award - Opens August 2008

Emerging Media Award
Emerging Media Award
Media is changing rapidly. The Summit Emerging Media Award evolved through a need to recognize those pushing its bounds. We are studying these changes and looking for the new powerful tools and avenues to conceptually reach an application for which the audience and consumer can relate.

The long held rules of advertising design which include specific channels and collateral are evolving as well. In this new era, media needs to directly affect the lifestyle and emotions of the consumer. Mirroring and reinventing the rapidly changing world of commerce. The future focuses on this constant reinvention. That is not to say there is no room for conventional advertising or any of its well-studied conditions. It is simply to acknowledge this reinvention. This is the heart of the craft's new form -- one can no longer learn or teach formulaic solutions to advertising.

This award is for the pioneers of the bleeding edge means of modern communication.

 
SCA - Summit Creative Award - Opens November 2008
Summit Creative Award
Summit Creative Award

The Summit Creative Award was created to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world with annual billings of under $30 million. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

Using rigorous evaluative criteria, it is the only competition rewarding those firms truly deserving of top recognition for creativity. The fact that the Summit Creative Award has spawned imitators is validation of the need for smaller firms to be recognized for their often overshadowed efforts.

The awards evaluative criteria sets it apart as the top creative competition for this sector. Submissions are evaluated based on the strength of their big idea, the quality of execution and their ability to communicate and persuade.

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Featured Winner

Larter Advertising

Larter Advertising

www.larteradvertising.com
Category: Broadcast
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