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Summit International Awards
- Address
- 83-C Hansraj Pragji Building, Dr. E. Moses Road, Worli, Mumbai, MH, India, 400018
- Telephone
- +91 22 2496 0033
- Fax
- +91 22 2496 1622
- E-mail
- Website
- http://www.direxions.co.in
- Visited
- 397
- 2006
- 2 Silver Awards for 3-D Welcome Kits (Direct Marketing)
Direxions Marketing Solutions Pvt. Ltd., formerly known as DIREM Marketing Services (Mumbai) Pvt. Ltd., has much to cheer about. This dynamic and highly-respected 18 year old, ISO certified marketing agency is also Asia’s first representative at the InterDirect Network - a network of independent direct marketing companies worldwide. DIREXIONS has just won two Silver Awards at the recently concluded SUMMIT Creative Awards, USA, which recognize and celebrate the creative accomplishments of small and medium sized advertising agencies across the globe. Submissions are evaluated based on the strength of their big idea, the quality of execution and their ability to communicate and persuade. The awards have been won for Welcome Packs created for two very different target audiences. The Syngenta Pratham Pariwar Welcome Kit, welcomed hard-nosed, margin-conscious agri-products dealers into the first ever loyalty building initiative for Fertiliser Dealers in India – Pratham Pariwar. The second award-winner, the Ranbaxy MedRoyale Welcome kit, introduced doctors to a unique lifestyle oriented relationship programme (not based on sales or prescriptions) - MedRoyale. This highly detailed kit contained elements like a specially written doctor-specific lifestyle book, greeting cards, and coasters with contributions from other doctors. Both welcome kits have been a hit with their respective target audiences. Now, DIREXIONS hopes to strike metal at other global Creative Awards too!
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