EMA Eligibility Guidelines

Media are changing rapidly. The Summit Emerging Media Award (Summit EMA) evolved through a need to recognize those pushing the bounds of the communication badlands.

Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with rapidly developing technologies and social media. This is the heart of the craft's new form -- one can no longer rely on simple formulaic solutions, one needs vision to compel and engage audiences.

This award is for the pioneers who are leaders, innovators and visionaries in this exciting new realm of advertising. Prove your standing on the global stage. We offer recognition for demonstrating keen foresight in emerging media, recognition for introducing new methods, and recognition for directing and helping to set the pace for emerging media.

Winners of the Summit Emerging Media Award benefit from the prestige associated with Summit International Awards. The SIA stands apart by offering a truly competitive environment where entries are judged alongside each other by an industry professional jury. SIA makes its competitions affordable and accessible to the industry, and offers streamlined internet submissions and a friendly, knowledgeable customer service staff. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit International Award winner.

Guidelines:

The Summit Emerging Media Award (Summit EMA) allows advertising and emerging media marketers to demonstrate their know-how and industry leadership. The Emerging Media Award is open to companies and individuals worldwide of any size.

• All work submitted must have been completed within the last two calendar years up through the final deadline.
• Entries may not have been previously entered in the Summit EMA competition unless 51% of the work has been revised.
• The awards may request proof of initial production, publication and/or air date.
• A written translation or adaptation must accompany non-English entries.
• There is no limit to the number of entries a contestant may enter.
• Some entries may qualify for multiple categories; if so, treat as separate submissions.
• The awards reserves the right to reclassify incorrectly classified entries.
• Entries previously entered into another SIA competition are eligible to compete in the EMA.
• Judges reserve the right to make no award in a category if submissions do not meet their expectations.
• All entries become the property of the awards and cannot be returned. We respect and acknowledge the intellectual copyright of the entering firms' creative work and we will fully protect those rights.

Main Categories:

Online Advertising	Online Marketing	Websites
Interactive	Integrated Campaign	Specialty
Bleeding Edge Media	Online Video	Mobile Marketing/Wireless

Winning entries receive the coveted Visionary, Innovator or Leader Award. Our high-quality custom trophies are a symbol of excellence, and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication.  Please see the award's website for the optional trophy selections available to winners.

Judges select Visionary winners from among Innovator winning entries. To protect the Summit EMA and winner's integrity, the competition's bylaws limit the number of winning entries.

SIA judges from around the globe participate on our jury panels. They represent small, medium and large firms and universities, and all are tops in their fields. Judges are from entities such as: MCN, Wieden & Kennedy, Tribal DDB, Turner Studios, BBDO, Grey Advertising, Autumn:01, TBWA/Chiat/Day, Restaurant.com, Young and Rubicam, The Art Institute, New York University, Elevator, Y&R, TBWA, Ogilvy, Saatchi & Saatchi, and XM - Hong Kong.

Final Extended Submission Deadline: October 14, 2011.

Level of Awards:

Association with the prestige of an SIA competition is press-worthy and garners media exposure.  The SIA is committed to helping winners make the most of their success. Winners are publicized through various media, social networks and at the award's website: www.summitawards.com.

The SIA is the only awards organization to offer winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website, which drives traffic to winners' sites.  Past winners have had thousands of visitors explore their microsite profiles, increasing their website's prominence and visibility on the internet.

These microsite profiles offer an easy-to-use, built in WYSIWYG editor, space to upload images of winning entries, and links to winners' portfolios. The metatag spider locates winner's sites metatags which significantly increases web rankings. These profiles are visited by companies who search out winners accomplishments while making decisions about where to invest their advertising dollars.

The Awards also provides a comprehensive media kit including press templates, winner icons, trophy graphics and examples of winning media coverage. Winning entries receive a personalized certificate on opaque velum with the Summit EMA Awards motif. Customized trophies and additional certificates are also available.

Judging:

The SIA has the distinct foresight to use world-class judges in the industry and previous top SIA winners that have the know-how to evaluate the merits of ground-breaking advertising using digital technology. Innovator and Leader award winning entries compete with each other for the Visionary award. This means that winners not only meet a minimum standard, but truly stand out from the crowd.

The Awards employs stringent evaluation criteria and blind judging; company names are withheld. Judging takes place during October and November. Entrants are notified of award results electronically, and winners are sent a congratulatory packet by standard mail in December.

Criteria:

To achieve the desired results in today's marketplace communication tools and marketing must engage at a deeper level. The key factors judges will be evaluating are: Method, Innovation & Information.

METHOD

• Uniqueness
• Audience Reach
• Strategy

INNOVATION

• Concept & Content
• Visual Design/Creativity
• Graphical user interface
• Interaction design/Functionality
• User Experience

INFORMATION

• Marketing message integration
• Audience Appeal
• User appeal

Winner Recognition:

The Awards makes available a comprehensive media kit including press templates, winner icons, trophy graphics and examples of winning media coverage. Winning entries receive a personalized certificate on opaque velum with the Summit EMA motif. Customized trophies are also available.

All winners are included in the Winner's Directory. Winners are also entitled to create a web microsite hosted by Summit International Awards which includes searchable meta tags and company profile. The web microsites include representational graphics along with a comprehensive description and link to winner's portfolio. Microsites receive full rotation on the Awards site and RSS feeds.

Accepted Payment Forms: Visa, MC, Amex, Check

How to Enter:

All contestants enter using the Award's On-line Entry System.

On-line Entry System:

1. Browse the category icons to find the category(ies) in which you choose to enter.
2. Upload any files associated with the submission.
3. Fill-in the Submission Title, Client Name and URL (if applicable).
4. Add it to your cart. You may shop for as many categories as you have projects you wish to submit. As you choose, they are itemized in your Shopping Cart.
5. Once you have finished adding your submissions, you may proceed to the Checkout area which gathers company and contact information and form of payment. You will receive a confirming email receipt shortly thereafter itemizing uploads and submissions.

Questions:

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Telephone – 503-297-9979