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Rebranding
Creative Co-op LLC / Portsmouth, NH - US
Title: “American Water Rebranding” - Best of Category
By consolidating outreach campaigns, the agencies were able to have a greater impact, avoid duplicate efforts and educate water users on the shared resources of each agency. The California Public Utilities Commission, which oversees CAW’s rates and programs, has since endorsed a partnership approach to public education and awareness for the District and CAW.
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Business to Business Product
Beeby Clark + Meyler / Irvington, NY - US
Title: "imagination at work" - Best of Category
The largest ever LIVE in-banner ad-served broadcast was streamed within the campaign designed to reach GE’s retail investor base. This unique display banner also enabled viewers to ask questions of GE CEO and Chairman Jeff Immelt LIVE during the broadcast. Over 6,000 questions were submitted with a portion answered by Mr. Immelt during the broadcast and responses to the remaining questions posted on ge.com. This technique has not been successfully repeated by any advertiser.
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Leisure & Entertainment
Deadline Advertising / Los Angeles, CA - US
Title: "3-Cup WallE Widget" - Best of Category
This was a never-before-done WALL-E interactive experience. Deadline wanted to create a fully interactive widget with multiple features that would engage and entertain the audience while informing them about the home entertainment release of WALL-E. This widget attained over 65,000 embeds domestically, and was also released internationally.<
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Education
EducationDynamics / Hoboken, NJ - US
Title: "You@Mizzou" (Admitted Student Program) - Best of Category
Enrollment increased by 207 additional students, an increase of 3.5%.
- The program successfully delivered admissions as well as pre-orientation content to their accepted student population, thus helping them be better prepared for college.
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Recruitment/Employment/Trainging
Foundry Creative Calgary, Alberta - Canada
Title: "Employee Welcome Package" - Best of Category
Not all companies take the time or effort to really welcome new employees. This is not a recruitment piece, but comes after the fact. This set ATBIS apart from the competition program. The initial impression creates a consistent orientation experience for all ATBIS associates and reinforces their decision to join a world class organization.
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Healthcare/Medicine
Interkom Inc. / Canada, ON - US
Title: "Totology Campaign" - Best of Category
Based on the critical research and in working closely with the Key Opinion Leader, Interkom was able to develop an MDS Education Tool that effectively uses the analogy of gardening principles and fruit trees to symbolize bone marrow and the types of blood cells that bone marrow produces – apples, peaches, and cherries symbolize red blood cells, white blood cells and platelets.
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Consumer Services
MOST / Irvington, NY - US
Title: "MOST" - Best of Category
NAR and MOST established a fully integrated communications campaign to establish confidence with home buyers about the long-term benefits of homeownership, buying opportunities in the changing real estate market and the value of working with a REALTOR® in these difficult times. A website – HousingMarketFacts.com - was also developed as a place where consumers could go to learn more about key information, such as the recently announced $8,000 first-time homebuyer tax credit. Locally, “Surround Sound” was introduced to provided PR training and common talk points to state and local association for use with their local press.
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