MEA Eligibility Guidelines

Final Extended Deadline:

• July 8, 2011

Guidelines:

Why Enter:

• Reinforce relationships with existing clients
• Attain international recognition
• Attract new accounts
• Reward employees, partners and subcontractors
• Motivate creative teams

Winners:

Winning entries receive the coveted Best of Category, Platinum, or Silver Awards. Our high-quality custom trophies are a symbol of excellence, and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication.  Please see the award's website for the optional trophy selections available to winners.

Judges select Best of Category from among Platinum winning entries. To protect the Summit MEA and winner's integrity, the competition's bylaws limit the number of winning entries.

SIA judges from around the globe participate on our jury panels. They represent small, medium and large firms and universities, and all are tops in their fields. Judges are from entities such as: MCN, Wieden & Kennedy, Tribal DDB, Turner Studios, BBDO, Grey Advertising, Autumn:01, TBWA/Chiat/Day, Restaurant.com, Young and Rubicam, The Art Institute, New York University, Elevator, Y&R, TBWA, Ogilvy, Saatchi & Saatchi, and XM - Hong Kong.

Benefits:

Association with the prestige of an SIA competition is press-worthy and garners media exposure.  The SIA is committed to helping winners make the most of their success. Winners are publicized through various media, social networks and at the award's website: www.summitawards.com.

The SIA is the only awards organization to offer winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website, which drives traffic to winners' sites.  Past winners have had thousands of visitors explore their microsite profiles, increasing their website's prominence and visibility on the internet.

These microsite profiles offer an easy-to-use, built in WYSIWYG editor, space to upload images of winning entries, and links to winners' portfolios. The metatag spider locates winner's sites metatags which significantly increases web rankings. These profiles are visited by companies who search out winners accomplishments while making decisions about where to invest their advertising dollars.

The Awards also provides a comprehensive media kit including press templates, winner icons, trophy graphics and examples of winning media coverage. Winning entries receive a personalized certificate on opaque velum with the Summit MEA Awards motif. Customized trophies and additional certificates are also available.

Judging:

The SIA has the distinct foresight to use world-class judges in the industry and previous top SIA winners that have the know-how to evaluate the merits of advertising effectiveness.  Entries are judged against a benchmark that indicates quality effectiveness, and Platinum winners compete with each other for Best of Category. This means that winners not only meet a minimum standard, but truly stand out from the crowd.

Judges evaluate each entry’s Brief and Creative Sample, and critique it on how well it influences, changes, or reinforces the audiences’ knowledge, attitudes or beliefs.  Respected creative professionals with a depth of industry experience sit on our judging panel.

The Awards employs stringent evaluation criteria and blind judging; company names are withheld. Judging lasts from late July through August. Entrants are notified of award results electronically, and winners are sent a congratulatory packet by standard mail late-August.

Judging scope:

• Targeted Marketing Channels: Print, Broadcast, Product Placement, Websites, Email, Wireless, Desktop Apps, Video, Emerging Platforms
• Media Strategies: Mainstream, Social Media, Direct Marketing, Integrated Marketing, Ad Networks, Ad Serving
• Consumer Strategies: Brand Voices, Consumer Voices & Blogs, Behavioral Marketing, Word of Mouth, Verticals, Demographics
• Search: Paid Search, SEO, Local Search, Search Engines

MEA Categories:

Part 1.   MEA Brief

The MEA Brief is an opportunity to explain your project, challenges, strategies, audience, and results. Please provide key facts and concise information about the project. To maintain our blind judging standards, do not use your company name in this portion of the submission. - MEA Brief.doc

Part 2. Creative Sample

Creative Samples consist of any final execution of the marketing efforts. This can include commercials, print ads, outdoor, brochures and other collateral, direct mail, annual reports, logos and corporate identity, videos, CD-ROM, websites, on-line advertising, interactive media, and search marketing. If your sample does not fall clearly in to one of the above executions, feel free to contact us for submission support.

Entry:

An entry consists of two parts: the MEA Brief and accompanying Creative Sample(s). 

Questions:
1. Telephone number: 1-503-297-9979
2. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
3. Website: www.summitawards.com

On-line Entry Syste Detailed Steps:

1. CREATE YOUR WORK SAMPLES (Creative) - Gather them up either as mailable or uploadable.
2. REVIEW CATEGORIES, WRITE MEA BRIEFS and UPLOAD- Review categories and write an MEA brief (meabrief.doc) for each creative sample.. Then choose a category, and fill-in the necessary fields. and Upload (creative and brief) if that is your delivery method. Add it to the cart and move on to the next Entry.
3. REGISTER AND PAY - On-line with credit card or off with mailing a check. You will receive and email confirmation shortly.
4. DELIVERY - If you Uploaded, your done. If mailing, send creative samples and MEA Briefs to the following:

Summit MEA
Shipping & Receiving
2533 NW Pinnacle Dr.
Portland, OR 97229 USA
503-297-9979

Mail Courier Entry Detailed Step:

1. Fill out the MEA Registration Entry Form.
2. Write a Brief for each creative sample [MEA Brief.doc].
3. Mail creative samples, Briefs and MEA Entry Form to the above address.

Creative Sample Entry Preparation

Creative Sample(s): Entrants can either upload or mail submissions.

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