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- All work submitted must have been completed within the last two calendar years of the final deadline.
- Entries may not have been previously entered in the SCA competition unless 51% of the work has been revised.
- All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. The awards may request proof of initial production, publication and/or air date.
- A written translation or adaptation must accompany non-English entries.
- There is no limit to the number of entries a contestant may enter.
- Some entries may qualify for multiple categories; if so, treat as separate submissions.
- The awards reserves the right to reclassify incorrectly classified entries.
- Judges reserve the right to make no award in a category if submissions do not meet their expectations.
- All entries become the property of the awards and cannot be returned. We respect and acknowledge the intellectual copyright of the entering firms' creative work and we will fully protect those rights.
Winners
Winning entries receive the coveted Best of Show, Gold, Silver or Bronze awards. Our high-quality custom trophies are a symbol of creative excellence, and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication. Please see the award's website for the optional trophy selections available to winners.
Judges select Best of Show from among Gold winning entries. Only one Gold winner is selected in a category unless there is a tie. To protect SCA and winner's integrity, the competition's bylaws limit the number of winning entries.
SCA judges from around the globe participate on our jury panels. They represent small, medium and large firms as well as universities, and all are tops in their fields. Judges are from entities such as: Wieden & Kennedy, Tribal DDB, Turner Studios, Promoseven McCann Network, Grey Advertising, MWW Group, TBWA/Chiat/Day, Y&R, The Art Institute, New York University, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, and XM - Hong Kong.
Benefits
Association with the prestige of an SIA competition is press-worthy and garners media exposure.
The SIA is committed to helping winners make the most of their success. Winners are publicized through various media, social networks and at the award's website: www.summitawards.com.
The SIA is the only awards organization to offer winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website, which drives traffic to winners' sites. Past winners have had thousands of visitors explore their microsite profiles, increasing their website's prominence and visibility on the internet.
These microsite profiles offer an easy-to-use, built in WYSIWYG editor, space to upload images of winning entries, and links to winners portfolios. The metatag spider locates winner's sites metatags which significantly increases web rankings. These profiles are visited by companies who search out winners accomplishments while making decisions about where to invest their advertising dollars.
Judging
The SIA has the distinct foresight to use world-class judges in the industry and previous top SCA winners that have the know-how to evaluate the merits of advertising creativity. Entries are judged against other submissions in their category instead of compared to an arbitrary standard, creating a true competitive environment. This means that winners not only meet a minimum standard, but truly stand out from the crowd.
Submissions are judged on strength of concept, quality of execution and ability to persuade. Respected creative professionals with a depth of industry experience sit on three judging panels: Design, Broadcast and Interactive Media.
The awards employs blind judging; company names are withheld. Judging lasts from late February through March. Entrants are notified of award results electronically, and winners are sent a congratulatory packet by standard mail mid-April.
Extended Deadline
Entries must be postmarked by Monday February 13, 2012. Further extensions must be approved.
E-mail:
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Fees - Make checks payable to the Summit Creative Award for the total amount of all entries and staple to the front of the Entry Form. VISA, Mastercard, American Express, and wire transfers are accepted. One-person firms may call us to see if they qualify for a sliding fee. Statuettes and additional certificates may be purchased by all winners.
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$55
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- Individual Sepcialty/Craft/Technique
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$75
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- Newspaper
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- Magazine
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- Outdoor
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- Television
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- Radio
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- Marketing Materials
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- Direct Marketing |
- Collateral Materials |
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| $95 |
- Websites |
- Non-broadcast Videos/Films |
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- Interactive Multimedia |
- Redesign/Rebrand |
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- PR Programs |
- Online Advertising & Marketing |
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| $55 |
Multi-submission Discount
When entering the same TV, Radio, Video, Interactive Multimedia or Website in two or more categories, the first is the regular fee ($75 or $95) and second or third is $55. |
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$105
$185 |
Campaign Entries (Multi-item entry)
Single Medium Campaign
Integrated/Mixed Media Campaign (All MM, selective IM & PS) |
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Definition: Single Medium Campaigns consists of at least two separate executions in one medium. Integrated/Mixed Media Campaigns consists of at least one execution in two or more media. Campaigns must have been developed with a common theme. Multi-item submissions entered as single entries are either separated and considered single entries or reclassified as a campaign. Additional fees apply. |
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$25
$50 |
Student Submissions
Student Single
Student Campaign |
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Entrants must be a full- or part-time students. Work may be created for the SCA or submitted from prior school projects or competitions. Work developed for paying clients must be entered in other categories using the standard entry fee. |
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One-person companies or freelancers may call to see if they qualify for a discounted entry fee.
Registration
There are two ways to enter: standard mail and online using the Summit Store.
 For standard mail, use the Entry Form and Entry Tags.
 For online, use the Summit Store and either upload or mail creative samples (with Entry Tags) see below.
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Ship submissions to the following address:
2011 Summit Creative Award
Shipping & Receiving
2533 NW Pinnacle Dr.
Portland OR 97229 USA
Deadline: February 13, 2012
Questions:
Phone - 503-297-9979
Email -
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Enter using the Summit Store/Online Entry |
Specific Entry Preparation, Registration and Delivery.
There are two ways to enter: standard mail and online using the Summit Store/Upload.
ENTERING ONLINE
Go to the on-line Summit Store and take easy steps:
- Create your work samples (Entries) - Gather them up either as mailable or uploadable.
- Review categories upload files and fill in other pertinent information fields and add to cart. Move on to the next category until you have entered all of your entries.
- Register and pay - Online with credit card or off by choosing mailing check.
- Print tags and mail - This is only necessary if you didn't upload your entries. If mailing creative samples, attach an Entry Tag to each and mail to:
Summit International Awards
Shipping & Receiving
2533 NW Pinnacle Dr.
Portland, OR 97229 USA
503-297-9979
Detailed Entry Preparation
We accept most file formats except .exe and other possible virus carriers however basic files such as .pdf, .jpg, mov, doc are prefered. If for some reason you have an upload issue, send us and email with or give us a call 503-297-9979.
Uploaded Entries
• Broadcast - Television - Quicktime or Windows Media file (approx. 640 x 480; keep under 8 megs). Radio - .wav or mp3 file.
• Print - Save as a flattend .pdf or .jpg (keep under 8 megs; under 5 is preferable) • Web - Submit URL in URL field. • Video - Video entries should either be mailed due to upload bandwidth constraints or uploaded to YouTube or other host. • Interactive Multimedia – IM entries should be mailed due to their interactive nature (CD/DVD) however, if online provide URL.
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Mail/Courier Entries
• Broadcast - Television - Quicktime or Windows Media file (approx. 640 x 480). Radio - .wav or mp3 file
• Print (all forms of) - Two-sided items, such as Brochures and Annual Reports, should be unmounted for ease of handling, with Entry Tag on back. Mount Single-sided items such as Print Advertising, Logos, Stationery, etc. on single-weight black mat board with a 1" border. Attach an Entry Tag to front lower right corner.
• Web - Mail screenshot of home page with readable URL
• Video - Mail DVD
• Interactive Multimedia - Mail CD, DVD or URL
Attach an Entry Tag to each mailed submission.
See more details for mailed entries below.
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Special note regarding uploading print:
Print oriented items are judged on location at the Design Show. Judges evaluate in person. Most all Interactive and Broadcast is done remotely. This being the case, smaller one-sided print items that are uploaded work very nicely (logos, ads, flyers, etc.) as compared to two-sided, larger or 3-dimientional items. We recommend these entries be mailed. We print using high-end, 1200x2400 dpi printers on 8.5x11, 32lb wausau 98 bright stock w/o mounting. If you submission will lose its impact with these specifications, we suggest you mail your creative sample.
Giving the judges the opportunity to pick-up, touch and read can make all the difference with some creative and not at all affect others. The judges do try to give the benefit of the doubt to uploaded entries because many entrants are from overseas and smaller firms where shipping can be a financial burden.
 ENTERING VIA STANDARD MAIL
For all mailed submissions, securely attach a completed Entry Tag to the front of mounted entries and the back of unmounted entries. Itemize all entries on Entry Form and include it with items being shipped. If more than one Entry Form is needed, staple them to the first page. Attach an Entry Tag to each piece of a campaign entry, listing the campaign's title, and label 1 of 3; 2 of 3; etc. List campaign entries only once on Entry Form.
 
Entry Form Entry Tags
 Print Entry Preparation:
Two-sided items, such as Brochures and Annual Reports, should be unmounted for ease of handling, with Entry Tag on back.
Mount Single-sided items such as Print Advertising, Logos, Stationery, etc. on single-weight black mat board with a 1" border. Attach an Entry Tag to front lower right corner.
Logos - Please indicate name of the organization and type of product/service using no more than a six-word description (i.e. XYZ Company - Computer networking).
Print Campaigns needing more than one board should be securely fastened or hinged accordion style (z-fold with black tape binding) or stacked and securely clipped or banded together.
Submit Posters mounted with Entry Tag on front of board or rolled with Entry Tag on back (be sure tag can be seen when in rolled form). Submit a mounted 8x10 color photo or quality color copy for oversized entries such as displays, promotions, special events, outdoor boards and transit cards. Please mount on appropriate-size black mounting board and attach Entry Tag to front.
 Television/Radio Entry Preparation:
Submit electronic entries in one of two ways: Mail courier or Internet upload. To upload files, visit the Summit On-line Store.
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Television
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 Submit one spot per CD or DVD unless campaign. Name files same as Entry Title on Entry Form. Format entries as executable Windows Media files, Quicktime or MPEG video files. Attach an Entry Tag to the sleeve/jewel case. |
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Radio
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Submit one radio spot per CD except campaign entries; mp3 or wav file format. Attach an Entry Tag to the sleeve/jewel case. |
 Video/Non-Broadcast/Film Entry Preparation:
Submit Flash Drive, CD or DVD and attach an Entry Tag to protective sleeve. When entering a Video in two or more categories, attach additional Entry Tags to the entry.
 Website and Emerging Media Entry Preparation:
Submit screen shot and URL of Website entries and attach an Entry Tag. For E-Mail, and other Emerging Media entries, submit on CD-ROM and attach Entry Tag to the sleeve.
 Interactive Multimedia Entry Preparation:
Submit DVD, CD-ROM or URLs with Entry Tag attached to the front of the sleeve, case or sheet. Please specify if Macintosh® or Windows® version on label.
 Multi-submission Discount - TV, Radio, Videos, Websites, Interactive Media:
For TV, Radio, Videos, Websites and Interactive Multimedia, when entering the same entry in two or more categories, the first submission is the regular entry fee ($75 or $95) and the second and/or third submission of the same creative is $55.
 Integrated/Mixed Media Advertising Campaigns Preparation:
All components of an Advertising Campaign or Mixed Media entry must be enclosed in a large envelope or container that allows all pieces to remain together. Attach an Entry Tag to each enclosed piece specifying the total number enclosed PLUS attach an Entry Tag to the outside of the envelope with the total number of items enclosed.
 Public Relations Programs Entry Preparation:
Submit a two-page summary with supporting documentation. Include situation analysis, research findings, execution strategy and evaluation.
2012 Summit Creative Award categories
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Since 1994, the Summit Creative Award has enabled creative firms to receive the recognition they have long deserved. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Our exclusive award-selection process means winners have earned the right to broadcast their achievements far and wide.
agencies, makes competition affordable and accessible. We offer multiple entry discounts, streamlined internet submissions, many ways to tout winner's achievements, and a friendly, knowledgeable customer service staff. Award certificates and internet medallions are free to winners, and elegant custom trophies are optionally available as well.
