Ethan Jameson

Ethan has nearly 20 years of international advertising experience at agencies such as TBWA\Hunt\Lascaris in South Africa, Saatchi & Saatchi in Kuwait, and Ogilvy & Mather in both Kuwait and Bahrain.

"Consumers have evolved. Bore them or patronize them and they'll flip the channel. Give them something they don't connect with, and they turn the magazine page. A lot of the work in this year's Summit Awards made consumers flip channels and turn magazine pages. And then there was the work that rose above the rest, the type of work that gets recognized, the type of work that makes brands famous. That type of work perfectly illustrates unexpected relevance; the separator between good and great. And that's the work that won nods all around at the Summit Awards."

Throughout his career, he has worked on a wide range of accounts including American Express, National Bank of Kuwait, Volvo Cars, DHL, Radisson SAS, The Coca-Cola Company and Bahrain Telecommunications Company (BATELCO). His work has been recognized by The Loerie Awards, London International Advertising Awards, New York Festival, EPICA, and Cannes. Now he has his sights set on a shiny gold pencil.


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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, April/May

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

All Judging is performed online using the SIA secure jury portal. 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

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