Ethan has nearly 20 years of international advertising experience at agencies such as TBWA\Hunt\Lascaris in South Africa, Saatchi & Saatchi in Kuwait, and Ogilvy & Mather in both Kuwait and Bahrain.
"Consumers have evolved. Bore them or patronize them and they'll flip the channel. Give them something they don't connect with, and they turn the magazine page. A lot of the work in this year's Summit Awards made consumers flip channels and turn magazine pages. And then there was the work that rose above the rest, the type of work that gets recognized, the type of work that makes brands famous. That type of work perfectly illustrates unexpected relevance; the separator between good and great. And that's the work that won nods all around at the Summit Awards."
Throughout his career, he has worked on a wide range of accounts including American Express, National Bank of Kuwait, Volvo Cars, DHL, Radisson SAS, The Coca-Cola Company and Bahrain Telecommunications Company (BATELCO). His work has been recognized by The Loerie Awards, London International Advertising Awards, New York Festival, EPICA, and Cannes. Now he has his sights set on a shiny gold pencil.