2014 MEA - Now Open
2014 Summit Effectiveness Award
The Summit Marketing Effectiveness Award responds to the most common question in the marketing sector: Was it successful?
The business of advertising is about creativity and effectively executing an advertiser's goal, and the Summit MEA gives firms an opportunity to highlight their know-how. So do an inventory and gather your most effective projects for this unique competition.
This award gives the industry the much needed opportunity to submit concise project briefs and creative samples with a reasonable entry fee. With the elements in the MEA Brief, experienced judges put themselves into the position of the target audience and determine to what degree the execution was effective in influencing their attitude, knowledge, or beliefs.
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